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It's Show Time
This is the online version of the spot which used
to appear next to
Diary Dates
in the IDMi magazine. As placing this online is more dynamic,
we hope you will contribute with feedback from shows, events,
seminars and any gathering related to IM. Thank you.

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IT'S SHOW TIME:
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REVIEWS
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AIIM Roadshow 2009 |
ECM ‘Comes Of Age’ At The
AIIM Roadshow 2009
Leading
conference draws 800 visitors across the UK
by Emma Higgs
(Senior Marketing Executive, Revolution Events Ltd.
www.revolution-events.com
)
The annual AIIM Roadshow has
strengthened its position as the UK's leading Enterprise
Content Management (ECM) event following an overwhelming
response to last month’s tour around the UK. The 2009
Roadshow visited five major cities from 1st
to 5th June, visiting
venues in Edinburgh, Leeds, Birmingham and
Bristol before finishing at the new Wembley Stadium in
London. Over 800 senior business and IT decision makers
visited one of the five locations,
seeking expert advice on the latest products and taking
part in discussions on burgeoning issues including the
new ECM model from Microsoft SharePoint.
Each day of the Roadshow kicked off
with a scene-setting keynote from Doug Miles, Managing
Director of AIIM Europe
- the international community that provides
education, research and best practices to help
organisations find, control and optimise their
information. Drawing on the results of some new AIIM
user research on the current state of ECM, Miles
addressed the two major themes that currently emerging
in the market; document-centric business
processes and document-sharing project collaboration,
which he stated were essentially displacing the original
theme of ‘scan and retrieve’. The
research also confirmed that improving
efficiency is
still the number one driver for implementing ECM and
that Microsoft SharePoint is on track for a 65% market
penetration within the next two years.
Sponsors
of the AIIM Roadshow also reported some interesting
themes from their
conversations with delegates. “This year the
general consensus at the AIIM Roadshow was that ECM has
‘come of age’, with pervasive technologies like
SharePoint demonstrating that it doesn’t need to mean a
complete infrastructure overhaul, but that ECM can be
digested easily in bite-sized chunks, “ comments Sales
and Marketing Director at EASY Software, Howard Frear.
“This new ECM model means it is easier to manage change
and culture within the business. A user can start small
and build from the bottom up – employees soon see the
productivity gains before looking for what else ECM can
offer businesses and their processes.”
According to Savinder Chauhan, Senior
Enterprise Solutions Engineer at ECM software supplier
ASG, the AIIM Roadshow 2009 proved to be fruitful in
acquiring potential partners. He says, “Microsoft
SharePoint has got us all talking and is pushing vendors
to come together and build on functionality. The AIIM
Roadshow is the perfect forum for such activity, as it
is well respected and the most important players are
there every year.”
At
a time when many companies are still reeling from the
speed and severity of the economic downturn, it is clear
that face-to-face events will play an increasingly
important role in the decision-making process for
adopting new technologies. "When times get tough,
we know
that genuine buyers put an increased emphasis on
personal contact when they are looking for new suppliers
and IT
services,” says Nick Litton, Managing Director of
Revolution Events, who organise the Roadshow on behalf
of AIIM. "Although this
year's overall attendance was slightly less than
its peak in 2008,
sponsors reported that the quality of delegates
has increased quite significantly.
In the current climate, very few people can
afford time out of the office just to gather information
- so the vast majority of delegates are attending
because they have a specific
intention to purchase ECM solutions in the short
to medium term and need to research the market
thoroughly as part of an increasingly robust buying
process.”
Further information on
the AIIM Roadshow 2010 will be available soon
on the event website at:
www.aiimroadshow.org.uk.
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